Chase Binnie
Portrait of Chase Binnie

About Chase Binnie

Chase Binnie is CEO of RetailWire, retail’s daily briefing since 2002, reaching more than 100,000 readers a month and 20,000 daily newsletter subscribers.

He interviews and works with people running retail. His conversations have included senior executives at Walmart, Amazon, Intel, IBM, SAP, Salesforce, HP, Zebra, NCR, and Microsoft, along with founders and leaders at companies including Batteries Plus and Tractor Supply.

Chase is based in Bentonville, Arkansas, where retailers, brands, technology companies, and investors regularly work in the same ecosystem.

Current work

  • Hosting fireside chats, panels, and roundtables at retail conferences.
  • Leading the RetailWire BrainTrust, a group of more than 100 retail strategists who contribute to the publication’s coverage.
  • Running SEO Counselors, a marketing agency focused on organic search and AI-powered discovery.

Business background

Before RetailWire, Chase acquired more than eight businesses across media, marketing, and e-commerce. He raised more than $3M in capital and managed private investor relationships with partners.